JBL, global audio equipment manufacturer, launched its new Rap Your Gift audio portal this week, which hopes to support global sustainability and reduce the use of gift-wrapping paper among customers.
The Rap Your Gift service encourages customers to replace wrapping paper with rap songs. Individuals can select an exclusive rap song to be sent to the person they are looking to purchase a gift for. The program also plans to raise awareness around wrapping paper waste and encourage sustainable gift giving.
"Rap Your Gift is an exciting new initiative that is completely aligned with JBL's wider sustainability goals. It uses music, a core part of our brand's DNA, to come up with a creative, tangible solution to a real big problem. We hope to save many trees with the power of music." said Grace Koh, Vice President & General Manager, Consumer Audio, Asia Pacific, JBL.
According the JBL press release, close to 4 million tons of wrapping paper waste is produced each year, which is equivalent to roughly 40 million trees.
The raps on the Rap Your Gift portal are free of charge and available globally.